Matthew Coble

Role
Lead Strategist
sUPERpower
Complexity translator
Skills
Digital strategy, integrated marketing strategy, interactive design, digital transformation, artificial intelligence, analytics
Industry expertise
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Your next big step starts here

Matt combines technical systems thinking with creative brand strategy, having architected digital frameworks and led cross-functional teams for global organizations including World Wide Technology, NBC Olympics, NPR, and AT&T. This rare integration of creative vision and technical execution enables him to translate complex business challenges into clear, actionable growth strategies.

Matt's multidisciplinary expertise spans digital strategy, product design, AI implementation, and marketing architecture—distilling signal from noise to deliver frameworks that perform across technology, experience, and business objectives. His background leading teams inside both agencies and a $20B tech enterprise ensures strategies are built for organizational reality, balancing innovation with operational feasibility. Notable achievements include designing WWT's first AI-powered marketing framework, redesigning NPR.org (Peabody Award), and delivering NBC's first-ever Olympics video player (72M streams, Emmy Award).

Ready to bring your vision to life?

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We are excited to hear from you. If you have any questions, comments, or project inquiries, please don't hesitate to get in touch with us.  We will do the best to get back to you as soon as possible within 24 hours!

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